We blend creativity with advanced AR development tools to produce seamless and meaningful augmented experiences.The ability to overlay computer graphics onto the real world is commonly called Augmented Reality (AR). Unlike immersive Virtual Reality, AR interfaces allow users to see the real world at the same time as virtual imagery attached to real locations and objects. In an AR interface, the user views the world through a simple handheld camera, it overlays graphics on video of the surrounding environment.

Imagine a 3D object in 3D space sitting among a very real and familiar environment of desk, chair, and walls. It is very interesting experience to see the real world when blended with virtual objects. As an advanced media technology company, the potential for using this kind of technology for learning and teaching is what strikes us the most. Augmented reality as a science and practice has been receiving more and more attention recently.

The virtual objects may be stationary or manipulated, seen on a large flat screen or in a heads-up display. AR technology allows for viewing things in a natural environment that otherwise would be impossible to show, such as labels on parts of an engine or forces on the poles of a magnet.